Asset Repositioning

A distressed asset in a turbulent market provided a perfect challenge for an asset repositioning. In 2010 Laurel identified a large multi-family residential community in a strong submarket which was suffering from the 2008 economic crisis and the then recent loss of several localized corporate economic drivers. The belief that market rent rates were artificially low and site-specific expenses were being poorly managed presented a unique opportunity for investors. Using a disciplined approach, Laurel worked to first increase service to tenants, second control expenses, third rebrand the community, and then lastly begin to slowly increase rents. The net effect of the project was a significant increase to NOI enabling the partnership to reinvest in the asset and provide an acceptable ROI.